Aranya - E-Commerce Transformation

Overview

Led the digital transformation of Aranya's e-commerce platform, focusing on user experience optimization and conversion rate improvement through data-driven decision making.

Challenge

Aranya faced significant challenges with their existing e-commerce platform, including poor mobile performance, high cart abandonment rates, and complex checkout processes. The platform needed a complete overhaul to meet modern e-commerce standards while preserving the brand's premium positioning.

Solution

Our approach included: 1. Complete UX/UI Redesign 2. Mobile-First Performance Optimization 3. Streamlined Checkout Process 4. Advanced Analytics Integration 5. Personalized Product Recommendations

Impact

• 35% improvement in page load times
• 20% increase in conversion rates
• 45% reduction in cart abandonment
• 50% increase in mobile transactions
• 28% growth in average order value